Journal · a new note most weeks
No growth-hacking listicles. Just what actually moved the needle on the sites we run — the pages that worked, the copy that did not, and the small decisions owners keep asking us about.
42 notes published
Written by the three of us
Read in 4 minutes or less
Things too small for a post, too useful to keep to ourselves. Straight from the week's work.
A clinic moved its phone number above the fold and calls went up 18% in a fortnight. That was the whole change.
Nobody reads your “About” page before they trust you. They read it after. Write it for the second visit.
Three owners this month asked to remove their stock photography. All three sites performed better without it.
If your pricing page needs a paragraph of explanation before the number, the pricing is the problem.
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